The flipping of single family homes is a thing of the past, and it’s now time to examine other real-estate oriented options.

One area that is often overlooked is outdoor advertising — steel monopole structures located on major arterial highways and roads which advertise local and regional businesses. Outdoor Advertising does not require a huge investment. The biggest obstacle is not money; it’s the “know how”.

Getting Started

To enter the billboard business, there are a few things you will need to know. The first is a permit is required from the state and the city/county in which you intend to construct new locations. Most all states and local governmental entities require building permits. You may need a bond in order to secure permits, but that is readily attainable from your insurance company, and the face value is marginal.

The tools of the trade

The other tools you will need is a sign ordinance for the area your interested in constructing a new sign structure, the correlating zoning maps, a tape measure and a measuring device that allows you to measure long distances.

Finding sites

The outdoor advertising business revolves around finding billboard sites, securing ground leases and requisite permits for them. You literally have to start on each road or highway at one end of the city limits and go to the other end, carefully scanning the zoning maps for tracts of land that have the allowable zoning and spacing between existing signs. The Highway Beautification Act of the 1970s established minimum distances between signs, so you need to consult your particular state and local governmental entity for those guidelines.

The bottom line

OR, you can simply acquire constructed sites from OMS. OMS has lending options as well.